Increase your research impact with UMC! 帮你把研究传达给更广泛的受众！

X J T L U

Do you want to effectively communicate your research to a broader audience?

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Join us for the Research Outreach Workshop Series.

The series, organised by the international communications team at University Marketing and Communications (UMC), aims to empower researchers to enhance their work’s impact through effective communication. It covers diverse topics such as international media engagement and social media outreach, led by UMC staff and external speakers. By the end of the series, participants will learn to engage with the media, craft compelling narratives, and leverage digital platforms.

UMC is organising a reception on 22 February to launch the series. The event, open to all XJTLU researchers and PhD students, will be conducted in English and will feature a keynote speech, a panel discussion, and an introduction on how to apply for the Research Outreach Ambassadors Programme. Please scan the QR code to sign up.

你想把自己的研究有效传达给更广泛的受众吗？

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如果是的话，Research Outreach Workshop Series就是为你量身定制的。

该系列活动由西交利物浦大学市场与交流办公室（UMC）组织，旨在通过利用高效传播增强学者们的研究影响力。该活动将涵盖国际媒体推广和社交媒体推广等多个主题，由UMC同事和外部嘉宾主讲。参与者将学会如何与媒体互动，以及如何借助媒体平台去传播自己的研究成果。

UMC将于2月22日启动该项目。启动仪式将以英语进行，并对西交利物浦大学的研究人员和博士生开放。活动包括主题演讲、座谈会和介绍如何申请Research Outreach Ambassadors Programme。欢迎扫描二维码报名参加！

By Xinmin Han

Edited by Patricia Pieterse

Design by Wenqian Dai and Shiqi Zhang 

Social Media Editor: Yajun Ma

Supervisor: Qiuchen Hu

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